3 Most Prevalent Mistakes Every Email Marketer Must Abstain From

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Are you looking for some great ways to attract your customer's' undivided attention at the best possible time and boost your sales? If yes, then the answer you are looking for is email marketing. It is one of the most effective channels to reach your customers, increase your sales and generate consistent ROI in the current online marketing sphere. However, when you check your analytics and the sales figures at the end of the day, you might find them rather low. But why?

Perhaps you are making some mistakes with your email marketing campaign. To help you identify if you are making any mistakes, we are going to take a look at a few mistakes related to email marketing.

Here are the 3 most common email marketing mistakes that you must know about -

Not asking for permission before sending emails to prospects

If you are keen on turning your email marketing campaign into a zombie even before you start it, then

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not asking for permission from people before emailing them is a great way to go about it. You must realize the difference between offering your products to a prospective customer and harassing them with constant unsolicited offers, which would get flagged as spam.

Seth Godin, evangelist of permission marketing, said

“Treating people with respect is the best way to earn their attention.”

Here are a few things you must avoid -

Assembling your contacts from Outlook/Gmail and getting those on the email list. Using email addresses from different business cards which you acquired at events. Adding various prospects to the email list before getting prior confirmation.

Lack of subscription options on your website

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If you want to expand your email list in the best possible way, then properly look at and analyze your subscription box. Is the subscription box crammed with ads on one side of your website. Does its “pop up” come out of nowhere in the inconvenient time?

Make sure to focus on the basic truth that all the visitors to your site are in a hurry. They scan your website first and read later, if they like. Users are mostly in here to receive an instant perk, instead of

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getting benefits in the long run. As they have rather short attention spans, you need to offer them pleasant messages that will satisfy their immediate needs. This is how you will get their attention.

Hence, you must do the following-

Develop various attractive subscription forms placed strategically Provide an irresistibly sweet bait to catch them instantly Curate 2+ subscription lists for different segments of prospects Include subscription link in your email signature

Inadequate list segmentation

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After you get some genuine subscribers on your email list, you can start by sending your messages about the same offer to all prospects. But is it the best thing to do for your business? Unfortunately, the answer is “no”. In case you have more than one service or product, then you need to focus on effective segmentation to boost your sales, get higher engagement and reduce unsubscribed rates.

You can segment your email list efficiently by location or by product interests. To get the best results, make sure you send separate emails to existing customers and prospective customers.

What do you think? Feel free to share your thoughts and opinions with us by commenting below.

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